What is one of the main goals of highway safety measures?

One of the main goals of highway safety measures is to reduce accidents and improve driver awareness. Implementing safety measures such as better signage, improved road design, and effective traffic control devices are essential in minimizing risks for all road users, including drivers, pedestrians, and cyclists. The focus on reducing accidents is driven by the need to create a safer transportation environment, thus lowering fatalities and serious injuries. Furthermore, improving driver awareness through educational campaigns or awareness programs can enhance compliance with traffic laws and promote safer driving behaviors. By achieving this goal, highway safety measures contribute significantly to overall public safety and the efficient functioning of the road network.